Cool Ideas Online: Time for Web Developer Code of Conduct?

I saw this slideshare presentation and I loved it.  There are good sites - like Amazon.com.  They treat their customers with respect and never try to pull a fast one.  There are bad sites, like RyanAir - which require eternal vigilence if you dare use them at all.

I think it's time for a code of conduct, and I like the way this guy thinks:

Dark Patterns: User Interfaces Designed to Trick People (Presented at UX Brighton 2010)

View more presentations from Harry Brignull.