The BBC is reporting on the creation of an open source beer - a unique consumer product where customers are participating in the creation and continuous improvement of the product that they will buy. Breweries are free to copy the recipe, as long as they agree to release a continuously updated version of the product.
This is one of first open source consumer products, it will be interesting to see if it is a success without the backing and big marketing budgets that come with other beers.
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