Consumer Electronics: Better Living Though Better Design

I admit, I like things that look beautiful. I can't afford most of them, but that doesn't stop me from talking and writing about them. If you want to hear go on and on about what it takes to make great consumer products, you can check out my published works on this space:

Podcast: Standing out from the consumer electronics crowd with first class design

Whitepaper: Product styling as a competitive differentiator (opens as a PDF)

The bottom line doesn't, however, take a whole white paper to summarize. It's quite simple:

• As consumer electronics have become less expensive, a premium for good design has become much more affordable for consumers
• As consumer electronics have become less and less differentiated from each other from a capability standpoint, design has emerged as a key differentiator

There's endless evidence of companies embracing good design principles. Most recently, even Microsoft has decided that good design might be a good idea.