There's a great article over on the Blackberry Cool website about an anonymous tipster who calls himself "Boy Genius". Boy Genius has been leaking pictures and information to the press about Research In Motion's upcoming products.
According to the article, RIM knows the identity of the tipster but prefers to let him or her continue leaking news to a friendly list of bloggers and writers. While this might be savvy marketing, you have to wonder if Boy Genius is a RIM employee, he may find his "sell by" date arrives with the first negative press commentary.
Thursday, August 31, 2006
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