For cell-phones, list prices are relatively irrelevant. Most people buying $500+ cell phones are doing so on a 2 year contract, complete with "subsidy" of $350 or so. Verizon can claim (kinda) that you're just paying them later what you should have paid them sooner.
Not so with tablets. The subsidy in the tablet space is a fairly transparent $200 - so can they really justify a $350 ETF? I think not. Prepare yourself, Verizon, for some lawsuits as the first ETFs are charged to tablet customers.
|Fine Print Shows $350 ETF for a $200 subsidy|