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| Coming soon to a desktop near you. Picture from Abul Hussain |
Here are a few I can think of:
- Fixed-Mobile Convergence. It's not just for voice: it also works for your apps. Watching, viewing or editing something on your phone? Once you get home or to the office, putting it up on a big screen can make editing much easier.
- Instant On. PC operating systems take time to boot up, even when you are using an SSD. Small, mobile OS like webOS can be on in an instant, perfect for keeping people productive while Windows slowly gathers steam.
- Apps. PCs seem to run "software" but mobile devices run Apps. In truth, there's not much difference between an "App" and an "Application" except that Apps tend to be smaller chunks of software narrowly tailored. There's more than one or two apps I'd like to run on my desktop that I have on my phone.
- Carrier Billing. Mobile devices now have strong carrier billing integration, making it easy to make in-app purchases, especially small ones. For consumers, it's a convenience. For carriers and software developers, it's a huge market opportunity.
- Engagement. For carriers, app makers, and content companies, offering desktop access means keeping people engaged throughout the workday with their service an applications. If you depend on advertising, that's crucial.
Of course, desktop versions of the same software can be made but recreating the full mobile environment may have a lot of advantages - like instant on, carrier billing, and increased engagement. One more idea:
- The Virtual Mobile Phone. Mobile phones are more than just phones, they're your whole life on a palm-size piece of silicon. Enabling a virtual environment could let people take their phone everywhere, including enjoying continuity should they lose it or offer access at lower cost when roaming overseas.
Apple is already taking elements of this concept in their "back to the mac" approach, but why not go all the way and offer a virtual iPhone.
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